Informational review · This page contains affiliate links to Elementor
Updated review · 2026

The AI Website Builder trusted by 18M+ creators worldwide

Build a stunning WordPress site, online store or landing page in hours — not weeks. Drag-and-drop, AI-powered, and no coding required. See why pros switched from Wix, Squarespace and Webflow.

4.8/5 · based on thousands of public reviews
  • Free plan available
  • No credit card to start
  • Cancel anytime
Elementor AI website builder editor shown on a laptop
18M+
Websites built
180+
Countries
100+
Built-in widgets
4.8/5
Average rating

One builder. Every kind of website.

From a personal portfolio to a full ecommerce store, Elementor is the all-in-one platform freelancers, agencies and small business owners actually recommend.

WordPress Website Builder

Native drag-and-drop editor for WordPress with 100+ widgets and pixel-perfect control. You own your site — no platform lock-in, ever.

AI Website Builder

Built-in AI generates copy, images and entire sections from a single prompt. Launch up to 10× faster without sacrificing design quality.

Ecommerce Builder

Build conversion-focused online stores with WooCommerce: customizable product pages, optimized checkout and Stripe/PayPal integrations.

Artificial Intelligence

Build full websites in minutes — with AI doing the heavy lifting

Elementor AI writes high-converting copy, generates original images, and creates entire layouts from a simple prompt. Perfect for founders, freelancers and agencies who need to ship fast without compromising quality.

  • AI copy for headlines, sections and blog posts
  • Original AI-generated images, right inside the editor
  • Custom CSS & HTML suggestions on demand
  • Automatic translation into 30+ languages
Example prompt
"Create a landing page for an artisan coffee shop in Brooklyn — include menu, customer testimonials and a reservation form."
Generated result
Brooklyn Brew Co.Menu · Reviews · Reserve

Small-batch coffee, roasted fresh every morning.

Reserve a table
Featured menu
Cold brew$5
Flat white$4
Almond croissant$6
Reservation
“Best espresso in Brooklyn — cozy, fast, and beautifully designed.”
Layout, copy and images ready in ~30 seconds
Optimized checkout
Reduce cart abandonment
Product pages
100% customizable
Integrations
Stripe, PayPal, Apple Pay
Performance
Fast Core Web Vitals
Ecommerce

Your online store, ready to sell from day one

Pair Elementor with WooCommerce for a full ecommerce builder: customizable product pages, smart cart, multi-currency support and total visual control — at a fraction of Shopify's monthly cost.

Elementor vs Wix, Squarespace, Webflow & Shopify

Honest comparison based on publicly available features and pricing pages.

FeatureElementorWixSquarespaceWebflowShopify
You truly own your siteYesNoNoPartialNo
AI copy & image generationYesLimitedLimitedLimitedLimited
Drag-and-drop editorYesYesLimitedYesLimited
Open-source (WordPress)YesNoNoNoNo
Ecommerce (built-in)WooCommerceWix StoresCommerceEcom add-onNative
Free planYesYes (ads)NoLimitedNo
Starting price≈ $59/yr≈ $17/mo≈ $16/mo≈ $14/mo≈ $29/mo
Lock-in riskLowHighHighMediumHigh

Pricing and features change frequently. Check each provider's official site for the latest.

Loved by freelancers, agencies and small businesses

"I moved from Wix and never looked back. I finally own my site and pages load 3× faster."
Sarah M. · Freelance designer, Austin TX
"The AI builder saved my agency dozens of hours per project. Clients are happier and we ship faster."
James K. · Agency founder, London UK
"Our store sales went up after we redesigned the product pages with Elementor + WooCommerce."
Olivia R. · Shop owner, Toronto CA

User opinions shown for illustrative purposes. Individual results vary.

Still on the fence? Read this first.

Is Elementor really free? What's the catch?+

Yes — the core plugin is free forever and includes the drag-and-drop editor plus dozens of widgets. Paid plans unlock AI, advanced widgets, ecommerce features and premium support. No credit card required to start.

I'm not technical. Will I actually be able to build my own site?+

If you can use Canva or PowerPoint, you can use Elementor. The editor is 100% visual — drag, drop, click to edit. You can also start from one of 300+ pre-designed templates and just swap text and images.

How does it compare to Wix or Squarespace?+

Wix and Squarespace are closed platforms — you rent your site and pay forever. Elementor runs on WordPress, the open-source CMS that powers ~40% of the web. You truly own your content, your design and your data, with zero lock-in.

Will my site actually rank on Google?+

Elementor produces clean, fast-loading code and is fully compatible with the top WordPress SEO plugins (Yoast, Rank Math). Combined with quality content and a solid host, it's an excellent foundation for SEO.

Can I build a real online store, or is it only for landing pages?+

Both. With WooCommerce integration, Elementor powers full online stores with custom product pages, cart, checkout, inventory, taxes, shipping and payment gateways (Stripe, PayPal, Apple Pay and more).

What if I buy a plan and don't like it?+

Elementor offers a 30-day money-back guarantee on annual plans. Check the official site for the latest refund terms before purchasing.

Do I need to pay for hosting too?+

Yes, WordPress sites need hosting. Elementor also offers Elementor Hosting — an all-in-one plan that bundles hosting, the Pro plugin and a free domain. Or use any WordPress host you prefer.

How is this different from Webflow?+

Webflow is powerful but has a steeper learning curve and higher monthly cost. Elementor is more approachable, runs on WordPress (huge plugin ecosystem) and is typically a fraction of the price for similar features.

Start Building Free

Free plan · No credit card · Cancel any paid plan anytime

Your website is the first impression. Make it count.

Join 18 million creators using Elementor to launch faster, design better and own their online presence.

Affiliate link · You'll be redirected to the official Elementor website